TVS Motors to Sell Flame Under New Name

TVS Motors is getting to re-launch its model Flame under a new brand name which will be a 125cc bike and will not have the controversial twin-spark technology and is code named as SR125. TVS Motors has been locked in the controversial legal battle with Bajaj Auto over the patent infringement which forced TVS to take Flame off the roads.

An interim judgment passed by the Supreme Court has permitted TVS Motors to manufacture the model but has restricted it to market it in the Indian market. The new order comes as a stay over Chennai High Court’s order which had allowed the company to manufacture and sell the model under the brand name Flame.

According to sources close to the development program, SR125 will be launched by the end of this month along with Apache 180. The company expects rise in sales just before the onset of monsoons and launch of these two models are a part of the marketing strategy to cash in on surge in the demand before monsoon.

• TVS Motor introduces a new rendition of Star City model           January 25, 2012
• TVS plans major expansion of manufacturing capacity in West Bengal           January 16, 2012
• TVS to bring back the popular Victor model in India by December 2012           January 11, 2012
• TVS to launch auto transmission scooters and motorcycles by 2013           December 29, 2011
• TVS registers sales jump of 14 percent during April 2011           May 02, 2011
• TVS StaR sales crosses 30 lakh unit mark in India           April 16, 2011
• Apache RTR 180 ABS comes in spectacular white color with differentiating orange decals           March 12, 2011
• TVS to re-enter electric scooter business in next fiscal           March 12, 2011
• TVS Apache RTR Hyper Edge Launched           October 14, 2010
• TVS To Re-Launch Twin Spark Flame This Year           August 21, 2010
• TVS Motors Refreshes its India Plans           July 17, 2010
• TVS Motors Pulls Out of Electric Car Market           June 22, 2010
• New TVS Max 4R for the Indian market           April 05, 2010
• New TVS Wego to Be Launched This Month           April 02, 2010
• New Auto-Clutch Bike “TVS Jive” in India           March 12, 2010