India is an extremely price conscious country and it definitely does not have biking culture. Yet Firefox is planning to introduce a bicycle worth Rs. 2.44 lakh in India with a hope to develop the biking culture in the country. It plans to introduce Trek Equinox TTX 9.8 SSL bicycle in India which will be first showcased at the upcoming Delhi Auto Expo. “As the country grows and develops, Firefox endeavours to transform the traditional image of cycling into a fun and adventurous sport. We are elated to introduce Equinox TTX 9.8 SSL of Trek bikes and there’s no better platform than Auto Expo to showcase this bike,” Firefox Bikes managing director Shiv Inder Singh said.

Firefox had earlier stated that it will introduce its model Kompac at the Delhi Auto Expo. It will also display its entire product line including 15 new bicycle models for the Indian market. The company intends to open 20 new additional outlets pan India to market its products. It currently has 50 outlets in the country.