Toyota rolls out a limited and exclusive rendition of Etios Liva

While the trend of launching new and exclusive edition of the cars by leading automakers is on an all time high, Toyota Kirloskar Motor (TKM) launched a limited edition Liva hatchback, christened as Liva TRD Sportivo to commemorate the first anniversary of the Etios Liva in India.

The Toyota Liva TRD Sportivo is offered by the automaker in both petrol and diesel powertrains in a price range of Rs. 5,23,691 and Rs. 6,32,281 (ex-showroom, Delhi), respectively. However, the company will be shelving out only 1200 units of this exclusive rendition of Liva, which will be sold till October this year.

On the sidelines of the introduction of the Liva TRD Sportivo, Mr. Hiroshi Nakagawa, Managing Director, TKM, quoted, “We are glad to introduce Liva TRD Sportivo Limited Edition, on the occasion of the first anniversary of Etios Liva. Etios and Etios Liva have been doing well and our vision, to see growing number of Toyota happy customers and Toyota families, is beginning to materialize.”

The new trendy and uber cool avatar of Liva has been styled by the Toyota Racing Development (TRD) based in Japan. The Liva TRD Sportivo embodies newly designed front bumper spoiler, two-tone rear bumper spoiler, aerodynamic side skirt and a two-tone roof spoiler. The 15 inch alloy wheels have been exclusively styled with smoked finish and on the car body; a limited edition TRD Sportivo badge has been engraved along with ace and sporty graphic art work. Other attractive attributes are the new seats with enticing TRD Sportivo logo and silver finished gear shift knob.

Mr. Sandeep Singh, Deputy Managing Director – Marketing, TKM commented that the Liva TRD Sportivo has been designed for the vibrant youth of the country enhancing the Liva ownership experience to the buyers.