Toyota Mishap – Total Recall

Toyota Motors is facing troubled times and its brand value is sailing through choppy waters. The company has already halted production and sales of eight out of 16 models in the US market. Now the recall extends up to China and Europe as well. With its troubles extending to new shores, Toyota needs some good news now.

“The recall itself is not that unusual, especially compared with what we’ve seen from other companies,” Daniel Schwarz, an auto analyst at Commerzbank in Frankfurt, said. “But what is damaging is that Toyota’s primary asset is its reputation for quality, and that will suffer.”

All models made by Tianjin FAW Toyota Motor, Toyota's joint venture with China FAW Group between March 19, 2009 and January 25, 2010, will be recalled by the company. These vehicles largely include 75,552 RAV4 models. Toyota’s three biggest markets – US, Europe and China are hit by the current scenario which spells trouble for the company and its sales figures apart from a serious dent in its brand value.

• Toyota Etios Racing Car to be showcased today at Chandigarh           January 28, 2012
• India to host Toyota’s Etios Motor Racing Trophy in 2013           January 21, 2012
• Toyota to showcase New Prius at the West Virginia Auto Show 2012           January 17, 2012
• Detroit Auto Show: Toyota unveils its NS4 plug-in hybrid concept           January 12, 2012
• Toyota Kirloskar plans to set-up diesel engine plant in India as demand surges for diesel cars           January 09, 2012
• Auto Expo 2012: New Toyota Prius enters Indian market with starting price tag of Rs.27.39 Lakhs           January 09, 2012
• Toyota Kirloskar sales surge 151 percent in December 2011           January 02, 2012
• Auto Expo 2012: New 2012 Toyota Camry coming at Auto Expo 2012           December 30, 2011
• Success of Etios makes Toyota 5th largest car maker in India           December 30, 2011
• 2013 is most likely to witness introduction of Lexus by Toyota in India           December 28, 2011
• Toyota unveils new 2012 face-lifted Innova           December 27, 2011
• Toyota Kirloskar launches Toyota Safety Education Programme (TSEP)           December 26, 2011
• Toyota all set for a comeback in 2012           December 24, 2011
• Toyota recalls 41,000 units of Etios cars in India to replace filler hose           December 23, 2011
• Toyota Kirloskar to commence exports of Etios series to South Africa from March 2012           December 22, 2011