Toyota Has India-China Cushioning for its Free Fall

Toyota faces a slew of backlashes from drivers in the US and Europe. The company has faced more than $2 billion losses due to recalls which doubles up after the recession aftermath. Although the turn of events in the US have been swift and merciless, nevertheless, operations of the company in China and India remain a little untouched.

Both the countries are world’s fastest growing markets and auto safety remains a lesser concern for drivers in these countries which still fight for basic problems like clean water and healthy food. According to Chinese customers, they would opt for Japanese cars any day over the Chinese cars. Similarly, Indian customers are recently becoming more aware of latest brands and features as the market is growing with new brands and latest models coming to the market.

Indian Toyota sales have remained largely unaffected by the global problems being faced by the company. One of the major reasons is also that Toyota has less than 3 percent market share in the country and it still lacks its presence in the biggest car segment which is the small cars. Toyota will launch its small car Etios early next year which may start churning out volume sales for the company.

• Toyota Etios Racing Car to be showcased today at Chandigarh           January 28, 2012
• India to host Toyota’s Etios Motor Racing Trophy in 2013           January 21, 2012
• Toyota to showcase New Prius at the West Virginia Auto Show 2012           January 17, 2012
• Detroit Auto Show: Toyota unveils its NS4 plug-in hybrid concept           January 12, 2012
• Toyota Kirloskar plans to set-up diesel engine plant in India as demand surges for diesel cars           January 09, 2012
• Auto Expo 2012: New Toyota Prius enters Indian market with starting price tag of Rs.27.39 Lakhs           January 09, 2012
• Toyota Kirloskar sales surge 151 percent in December 2011           January 02, 2012
• Auto Expo 2012: New 2012 Toyota Camry coming at Auto Expo 2012           December 30, 2011
• Success of Etios makes Toyota 5th largest car maker in India           December 30, 2011
• 2013 is most likely to witness introduction of Lexus by Toyota in India           December 28, 2011
• Toyota unveils new 2012 face-lifted Innova           December 27, 2011
• Toyota Kirloskar launches Toyota Safety Education Programme (TSEP)           December 26, 2011
• Toyota all set for a comeback in 2012           December 24, 2011
• Toyota recalls 41,000 units of Etios cars in India to replace filler hose           December 23, 2011
• Toyota Kirloskar to commence exports of Etios series to South Africa from March 2012           December 22, 2011