Toyota exhibits motorsport activities at its Delhi NCR dealerships to promote Etios Motor Racing
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
Toyota Kirloskar Motor (TKM), a successful Joint Venture between Toyota Motor Corporation and Kirloskar Group, showcased concept models of its Etios Motor Racing (EMR) Series from 7th to 9th July, 2012. Besides, the car maker also started its exhilarating motorsport activities at Grace Toyota and Galaxy Toyota. The endeavour is in-line with the company’s global terminology of establishing 'Waku Doki', which in Japanese stands for 'excitement, joy and fun.'
The all-new sporty model of Etios was exhibited at the 2012 Delhi Auto Expo, organised earlier this year. New Etios will accentuate the car maker’s efforts in targeting the younger class of buyers. The auto maker has devoted its complete year towards promoting the EMR brand throughout its 24 dealerships in 14 cities. The company will organise races, road shows and many other activities prior to the series next year.
As per Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor, “Motorsports is gaining popularity in India, commanding a growing audience among the young, educated and dynamic - the demographic that the Etios Brand also reaches out to. We aim to exceed our customers' expectations, and create many more happy customers. We want to take this opportunity to promote motorsports in India through EMR and capitalise on our global motorsport heritage.”
Comments on this article
- Maruti Suzuki introduces VXi trim in Alto 800
- Ford sees India as its hub for Asia-Pacific region
- BMW India showcases the potential of its X Range SUVs
- Lamborghini to launch Special Edition Gallardo on June 19
- Nissan Terrano to be launched in India by the end of current fiscal
- Maruti Suzukiís offers discount on its Swift diesel
- Tata planning Aria facelift for Indian auto market
- Ford EcoSport official bookings start at Rs. 50,000
14 June 2013, 11:18 IST by CarTrade Editorial Team
Datsun, the completely owned brand of Japanese auto maker Nissan, will be soon launching its new entry level hatchback in the Indian market. Reportedly, the company is all set to make its...
13 June 2013, 11:01 IST by Roger DSouza
The largest utility vehicle manufacturer in India, Mahindra & Mahindra has been making plans to gain a bigger chunk of the fast growing Sports Utility Vehicle (SUV) segment in the market. In...
12 June 2013, 12:26 IST by CarTrade Editorial Team
Skoda, the completely owned division of German auto Group Volkswagen, seems to be preparing for the launch of a reworked model of Octavia. Interestingly, the latest generation model of Octavia has...
Under: Skoda Octavia
15 June 2013, 11:14 IST by CarTrade Editorial Team
Ford India, the domestic arm of American auto maker, has come up with new features for its flagship Classic sedan. The auto maker has introduced a limited edition model of Classic sedan in the...
Under: Ford Classic
Refreshed Tata Nano to be launched on June 19
Tata Motors, India's largest auto maker, is all set to introduce a refreshed version of its iconic hatchback Nano in the domestic auto market on June 19, 2013. The reworked model is expected
Volkswagen Cross Polo likely to be introduced in August 2013
Volkswagen, the domestic arm of German auto maker, seems to be preparing for the launch of Cross Polo in the Indian auto market somewhere in August this year. Reportedly, the model has been
Nissan Sunny gets DC Design treatment
Mid-size sedan Nissan Sunny has become the latest car to get a stunning interior makeover by DC Design, India's top luxury automobile design company. The customised Sunny model gets completely
Toyota Camry Hybrid likely to hit the Indian market by 2013 end
Toyota Kirloskar Motor, the Indian division of Japanese auto maker, seems to be preparing for the launch of a hybrid model of its Camry sedan in the domestic auto market before the end of 2013. It
Toyota planning the launch of Etios Hybrid in India
Toyota Motor Corporation, the largest car maker in the world, is planning to introduce a hybrid variant of its Etios model, in order to remain parallel with the emerging demand for hybrid cars in
Toyota teases 2014 Corolla; loses ground in terms of monthly sales
Toyota is all set to unveil its new generation 2014 Corolla on June 6, 2013 in South California. The car maker will pull the cover off its latest iteration of Corolla in a private event to be held
Honda Cars India outpaced Toyota Kirloskar and Tata Motors in May sales
Honda Cars India Limited, a subsidiary of the Japanese car maker Honda Motor Co., has finished fourth behind Maruti Suzuki, Hyundai and Mahindra & Mahindra in the year-on-year vehicle sales
Toyota India looks to set up new plant, plans to make Etios hybrid
Toyota Kirloskar Motor, the Indian subsidiary of Toyota Motor Corporation of Japan, would be looking at releasing a hybrid version of its Etios sedan and may look to set up a new production unit