Tata Safari Storme following a 'better late than never' strategy
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
Following launch of the best-selling Mahindra XUV 500 Sports Utility Vehicle (SUV), the speculations regarding the introduction of the Tata Safari Storme also gained momentum at that time. Earlier, it was anticipated that the car will spark at the India auto market in October 2011, though the launch was delayed. Reportedly, the new SUV was to be positioned on the top of the existing Safari line-up, in terms of price as well as performance; however the exact plans of the company have not been released till date.
The yet-to-be launched Safari Storme was exhibited at the Delhi Auto Expo in January 2012 and there it managed to grab the limelight and impress the onlookers with its far much better-looking interiors against the outgoing Safari. Even the fit and finish on the new car was a notch above than that on the existing model. Yet again, the rumours about the launch date of the car gained pace after it made an appearance in the Auto Expo. However, since than a lot of time has gone by with the company extensively testing their upcoming car in and around Pune.
Meanwhile, Mahindra launched its XUV 500, which set new records one after another in terms of sales. The French car maker, Renault, also joined the league and introduced its new SUV Duster, which too generated buzz in the Indian auto market and has been currently doing a good business for the company. In spite of all these facts, the launch of the Safari Storme remains uncertain.
However, the fault does not lie on the part of Tata Motors, since they never disclosed any information regarding the launch date of their new vehicle. The leading automotive giant follows a pattern, which includes showcasing the model at the Auto Expo and launching the same towards the end of year in festive season. Going by this observation, Tata Safari Storme is heading towards its launch date, which could be slated in the last quarter of this year.
Tata Motors adopted this pattern with its crossover model, Aria and thus in most likelihood it will implement the same with its 2012 edition Safari Storme as well. The company officials have declared that the new car will be powered by a 2.2 litre turbo diesel powertrain, which will be capable of producing 140 bhp of maximum power and 320 Nm of peak torque. In order to enhance the performance of the new model Safari, the company has mated the unit with an all-new 5-speed G76 MKII manual transmission system, which will offer smooth and easy switching between the gears.
Analysts believe that with Renault Duster and Mahindra XUV500 already present in the market and Ford EcoSport slated to be launched at the same time with Safari Storme, the ride does look a little bumpy for the new 4WD model of Tata Motors.
- Recall of 900 units of Mahindra Scorpio Ex variant announced
- Audi India registers over 13 per cent growth in January-November period
- 2015 Ford Mustang showcased
- Price of KTM Duke 390 increased
- Honda Mobilio to give tough competition to Maruti Suzuki Ertiga
- Mahindra & Mahindra looking to develop hybrid SUV
- The incredibly powerful engine of 2013 Ford Mustang Shelby GT500
- Excitement builds as launch of Honda City diesel nears
02 December 2013, 12:21 IST by CarTrade Editorial Team
As 2013 is coming to an end, many car makers would want to forget the dismal performance of this year in terms of sales and profit levels. In the passenger car segment, many companies failed to...
02 December 2013, 12:45 IST by CarTrade Editorial Team
In a shocking news that sent ripples across the American film fraternity, it was leant that Paul Walker has passed way in a car accident that occurred in Southern California. Reportedly, the actor...
04 December 2013, 11:55 IST by CarTrade Editorial Team
As the 2014 Auto Expo is fast approaching, the Indian car market is abuzz with presumptions about models that will be on display at the upcoming motor show. Major car companies like Maruti Suzuki,...
30 November 2013, 00:57 IST by CarTrade Editorial Team
Indian car market is loaded with models that are affordability and fuel-efficient. All players in the market know the role played by price and mileage in influencing the decision of a car buyer....