Tata Motors Full Throttle Dehradun ended on a promising note
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
Tata Motors Full Throttle Trails, the extreme off-roading half day event exclusively for Tata Sports Utility Vehicle (SUV) owners, ended its Dehradun edition on a successful note. Being the pioneers of adventure motorsports in India, Tata Motors has conceptualised Full Throttle event with a dual purpose, promoting motorsports in the country and establishing the dominance of Tata Motors' vehicles in demanding and tenacious situations. Already this year, Tata Motors has concluded successful trails in Chandigarh, Ludhiana, Delhi and Jodhpur.
The Dehradun trail, fifth in the year, kicked off at 10 am from Hotel Great Value, Dehradun with the active participation of over 30 SUV owners. The event received genuine enthusiasm from the public and attracted Tata customers from Dehradun and the areas in its vicinity. Prior to the start of the event, the participants were properly briefed by professionals over the challenging situations that they could expect and techniques to overcome those tricky situations. Arrangements for breakfast and lunch of the participants were also made.
Dehradun's rocky terrain was customised for the track, which required extreme manoeuvring techniques that drivers do not use to face in normal city driving conditions. The specially laid out track required some challenging off-road driving and was conceived while keeping in mind the skills of driver, so any accidents could be avoided.
Expressing his delight on the successful Dehradun trail, Jatin Lakra, Head Marketing (Sumo and Sumo Grande), Tata Motors, quoted, “We are delighted with the enthusiastic participation of Tata Motors customers from Dehradun, at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience received by each of our customers, with most of them going off-roading for the very first time.”
Track designed by the company was laid out along the popular Sahastradhara falls, situated on the edge of Dehradun. The off-road track turned out to be an enticing opportunity for serious off-roading enthusiasts as it featured several sharp rocky inclines, river crossings, wet sand beds and other such unconventional terrains. The most challenging task was a rule according to which, the participants were supposed to traverse the entire track within a fixed time bracket to be certified as finishers.
Reportedly, Full Throttle will feature 21 trails over the entire year and each edition will bring new challenges and terrain on the table for Tata SUV owners, giving them a break from their boring day-to-day driving. The event will also provide a unique thrilling experience to participants, while exploring extreme off-roading driving skills in their favourite Tata SUVs.
- Volkswagen and Mahindra & Mahindra announced price hikes from January 2014
- Hyosung GT 250R Limited Edition to be launched today
- Sergio Perez to partner Nico Hulkenberg for Sahara Force India in 2014
- Nissan confirms association with Great Online Shopping Festival
- Aston Martin accident in Mumbai being probed by police
- Ducati officially announces its re-entry in India market
- Upcoming hatchbacks worth looking forward in 2014
- Compact SUVs that have influenced the Indian market
10 December 2013, 11:30 IST by CarTrade Editorial Team
The rivalry in the passenger car segment of Indian market is set to stiffen in 2014 as popular brands will be going head-to-head in order to maximise profit levels. The competition is going to be...
09 December 2013, 09:41 IST by CarTrade Editorial Team
For the Japanese car maker Honda, India has always been an important market in which company has performed well ever since its entry. Over the years, the company has introduced several models,...
07 December 2013, 11:39 IST by CarTrade Editorial Team
As soon as the next-generation Honda City was unveiled, excitement levels in the entire Indian car market rose significantly. Now with the inclusion of diesel technology, Honda is putting high...
09 December 2013, 09:38 IST by CarTrade Editorial Team
Ford Motor Company recently celebrated 50th year of the introduction of its first pony car, Mustang, in quite some style. With a complete new design and three different engines to choose from, the...