Tata Motors unveiled its new crossover vehicle Tata Aria at the Delhi Auto Expo 2010. The model is set to arrive at the showrooms by second half of the year. "Tata Aria’s unique design and construction makes it robust, elegant and comfortable. The interiors, with three rows of theatre style seating, present a luxurious world of premium features comprising 3D surround sound, dimming roof lamps, in-dash built in GPS, a state-of-the-art infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control,” said official statement from Tata Motors.

The UK R&D center of Tata Motors has significantly contributed to the design and development of Tata Aria. The same team had developed Tata Nano earlier and has worked diligently for past three years on this model as well.

The new Tata Aria will be powered by 2.2-litre direct injection common-rail (DICOR) diesel engine delivers 139 horsepower and 320Nm of torque, and 4WD is available as an option. The car has a design of an MPV but has capabilities of an SUV. It will compete with Ford Endeavour, Toyota Fortuner and Chevrolet Captiva in the Indian market.