Super luxury cars continue to sell well in India as the elite class in the country remains unaffected by economic slowdown
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
Indian auto market reported slowest growth ever in the first five months of 2012 in last two years, coupled with rising fuel prices. The much affected section in the industry was Rs. 20-30 lacs segment. On the other hand, the members of the multi-millionaire club in the country seems to be unaffected by these factors and still desire to own a car that will cost them above Rs. 1.5 crore. This is the reason why the top-of-the-line models from car makers like Rolls-Royce, Lamborghini, Ferrari, Bugatti, Maserati and Porsche continue to bring in decent volumes for their respective manufacturers in the country.
Economic turbulence has failed to leave a dent in the pocket of those who are born with a silver spoon. As per the estimate by dealers and officials of luxury car makers, in 2011, Indians bought 98-100 super luxury cars on an average, which is speculated to grow by 50 per cent by the end of 2012. The major drive behind the massive boost will be the new launches by the auto makers in the country. In 2011, eight such cars were introduced in the Indian automotive market, which banked on the demand for super luxury cars in the country.
Recently, Aston Martin launched its Vanquish model in the country on August 1, 2012 with a tag of Rs. 3.85 crore. The brand has sold around 40 cars since its inception in India some 18 months ago. It is expected that the new model will contribute around 30 per cent of the total sales for British car marque by the end of 2012. Lamborghini also offers Aventador, costing Rs. 4.2 crore and Gallardo priced at Rs. 2.5 crore, in India. The brand has sold 14 cars last year and plans to sell 18-20 units more in 2012.
During the prime time of recession in 2010, Rolls Royce, the luxury car brand, recorded a ground breaking sales growth of 150 per cent globally. The sales of auto maker were mainly driven by its iconic model Ghost, which at that time cost around £165,000. Another contributor to the sales volume was Phantom model that had a whooping cost of £235,000 at that time. On the other hand, despite of decent sales in 2010, Rolls Royce garnered highest sales in 2011 with 3,538 deliveries across the world. The impressive sales of auto giant enabled it to record a massive increase of 31 per cent against the units sold in 2010. The sales volume of the company was so fabulous that in it beats the record of its last 107 years of offering ultra-luxurious models.
It is believed that the sales of the super cars are boosted by the youth of the ultra-rich families, who are under the tremendous pressure to exhibit their social standing among their peers. The status of these families is enjoyed by car makers like Rolls Royce, Lamborghini and Aston Martin, among others.
Comments on this article
- Ford introduces limited edition model of Classic sedan
- Audi A3 to enter Indian auto market in first quarter of 2014
- Teams unearth unique spots in the Mumbai leg of Ford EcoSport Urban Discoveries
- BJP leader Narendra Modi arrives in Goa with his own bulletproof car
- Renault comes up with innovative plans for India
- Renault set to replicate Duster's success with new cars in India
- Car prices likely to be increased again
- BMW India starts marketing for its much awaited 1 Series hatchback
14 June 2013, 11:18 IST by CarTrade Editorial Team
Datsun, the completely owned brand of Japanese auto maker Nissan, will be soon launching its new entry level hatchback in the Indian market. Reportedly, the company is all set to make its...
10 June 2013, 11:44 IST by CarTrade Editorial Team
Mahindra & Mahindra Limited, the country's leading utility vehicle manufacturer, has decided to roll out a lower trim of its flagship Sports Utility Vehicle (SUV) XUV500 in the domestic...
Under: Mahindra XUV500
13 June 2013, 11:01 IST by Roger DSouza
The largest utility vehicle manufacturer in India, Mahindra & Mahindra has been making plans to gain a bigger chunk of the fast growing Sports Utility Vehicle (SUV) segment in the market. In...
11 June 2013, 11:48 IST by Roger DSouza
Hironori Kanayama was appointed as Chief Executive Officer (CEO) of Honda Cars India Limited (HCIL) in April, 2012. Under his direction the Indian subsidiary of the Japanese car maker has seen...
Petrol prices in India increased by Rs. 2 per litre
Oil companies in India have again increased the prices of petrol by Rs. 2 per litre, owing to the steep fall in the value of rupee against the strong US dollar. This hike, which was implemented
Honda Amaze: The brand makeover model for Honda India
Indian auto experts are of a view that Honda Cars India, the domestic arm of Japanese auto maker, has been witnessing some of the good times in the domestic auto market. The launch of entry level
Maruti Suzuki introduces CNG variant of Ertiga for Rs. 6.5 lakh
Maruti Suzuki India Limited, the country's largest passenger car maker, has introduced the CNG variant of its much appreciated Ertiga Multi Purpose Vehicle (MPV) in the domestic car market.
New Rolls-Royce Ghost facelift caught testing on Europe streets
A facelifted version of the Rolls-Royce Ghost has been observed undergoing testing across Europe. The details of air intake and new LED lights under the headlights and on the indicators were
Rolls-Royce India unfazed by the import duty hike in Union Budget
Rolls-Royce, the British ultra luxury car maker, is foreseeing the Indian auto sector as its one of the prominent markets in the world with its annual sales reaching out to 150 units. Reportedly,
Rolls Royce inaugurates a new showroom in Hyderabad
Rolls Royce India, the British premium luxury auto marquee, has inaugurated a new state-of-the-art showroom in Hyderabad. With the inaugural of a new outlet, the auto maker has opened the doors of
Rolls Royce plans to launch tailor made cars in India
Rolls Royce, the British premium luxury car maker, is looking ahead to introduce the customised edition of its iconic models in the Indian auto market. Reportedly, the auto maker will bring the
Mercedes-Benz and Rolls Royce among nearly 100 new companies to offer placements at IIT-M
Luxury car makers Rolls Royce and Mercedes Benz, along with many other companies, for the first time in their history will offer placements to prospective students of IIT Madras. The placement