Rolls Royce “Ghost” Haunts Indian Markets Now

Rolls Royce Motor Cars unveiled its latest super luxury saloon model, Ghost for India. The model is priced at Rs. 2.5 crores and is powered by a 6.6L twin turbo V12 petrol engine. This latest model with whisper-quiet engine is the most technologically advanced model and is smaller than its predecessors yet more dynamic.

Rolls Royce is a British brand which is now a part of BMW group. It already has its model “Phantom” in India which carries very formal “chauffeur-driven” image. Ghost is cheaper than Phantom which falls in price band of Rs. 3.5 crore and above.

"Ghost is a more informal design that broadens the appeal of Rolls-Royce, combining refinement, new technology, contemporary style. It bears all the hallmarks of other Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to Phantom. Ghost will be built-to-order,” Colin Kelly, regional director for Asia Pacific region, said.

Rolls Royce expects to sell at least 45-60 units of the model in India. It has experienced a sharp decline in its sales last year but banks on the rising Indian market to generate good profit margins for the company.

• Rolls Royce to open two new dealerships in India           December 08, 2011
• Rolls Royce announces Middle East sales growth           November 17, 2011
• Rolls-Royce opens new showroom in Delhi, launches Ghost Extended Wheelbase           November 15, 2011
• Rolls Royce Ghost global recall will affect models sold in India           November 12, 2011
• Rolls Royce enhances focus in India with appointment of new business development head           October 28, 2011
• Rolls Royce showcases new collection at the Auto Shanghai 2011           August 23, 2011
• Rolls Royce to open third Indian outlet in Chandigarh           April 23, 2011
• Rolls Royce aims to sell 100 cars in India in 2011           February 24, 2011
• Rolls Royce plans to expand network in India           February 23, 2011
• Rolls Royce develops new electric version of its Phantom model           February 22, 2011
• Up-and-moving year for Rolls Royce India - 7 fold growth in 2010           January 12, 2011
• New Rolls Royce Ghost Coming Up           September 24, 2010
• Rolls Royce To Sell 50 Units in India           July 23, 2010
• Rolls Royce Ghost Launched           December 05, 2009
• Rolls Royce “Ghost” Haunts Indian Markets Now           November 21, 2009