No Ultra Cheap Car, Says Fiat

Fiat India Automobiles Limited is re-inventing its brand image in India. It intends to strengthen its presence in India especially with its strong and sturdy diesel engines. It recently flagged off “Fiat Diesel Drives India” where four of its models will traverse through diverse terrains of India spanning a distance of 10,000 kms in 16 states.

It was widely speculated that Fiat may enter the Ultra Low Cost car segment but it had denied any such plans. Fiat definitely intends to launch several small cars for the Indian market which may be especially tailor-made for the Indian buyers. It intends to strengthen its hold in the B-segment and will launch cars in the price range of Rs. 4-5 lakh. “We are developing different low cost cars, and one can be for launch in India. But it will be in the upper low cost segment, in the price range of Rs. 4-5 lakh.” However, we have no plans to enter the Nano segment,” said Silverio Bonfiglioli, COO, International Operations, Fiat group Automobiles S.p.A.

Fiat has its manufacturing unit at Ranjangaon which will be used to cater to demands from domestic market as well as global markets as well. By 2012-13, this plant will be an integral part of Fiats manufacturing footprints across the globe.

• Fiat inaugurates first ever brand Cafe in New Delhi           January 12, 2012
• Fiat to start supplying diesel engines to Maruti Suzuki from Feburary 2012           January 06, 2012
• Fiat India welcomes 2012 with new editions of Linea and Punto           January 04, 2012
• Fiat set to enthral buyers with new Fiat Punto and Linea           January 04, 2012
• Fiat India gears up to turn heads with facelifted Punto and Linea at the Auto Expo           December 28, 2011
• Fiat plans to export global portfolio vehicles to the US market as demand surges           December 26, 2011
• Fiat India announces a 2% price hike for January 2012           December 20, 2011
• Fiat to cost more from January 2012           December 20, 2011
• Fiat India to raise car prices by up to 2 percent from January           December 19, 2011
• New 2012 Fiat Punto and Linea models to be launched on January 3rd           December 09, 2011
• With Linea 2013, Fiat expects to taste coveted success           November 26, 2011
• Fiat counts on Ferrari's Ramaciotti to rev up Chrysler sales           November 24, 2011
• Fiat all set to rule at the Bologna Motor Show           November 23, 2011
• Fiat to power Premier Rio with its 1.3 litre multijet diesel engine           November 23, 2011
• New generation Fiat Palio launched in Brazil           November 09, 2011