Nissan to launch a trimmed down version of Micra hatchback in April 2013
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
In a country where compact hatchbacks have captured the centre stage, automakers are endeavouring to ramp up their Indian portfolio with greater presence in the small car segment. Even Nissan Motor India is seeking to bank upon this strategy to strengthen its poise in the versatile Indian auto market.
The Japan based car maker will be launching a trimmed down version of its petrol powered premium hatchback, Nissan Micra by April 2013. The base variant of the Micra is currently tagged at Rs 4.21 lakh and the new trimmed down version is expected to be priced lower by Rs. 50,000. The base variant, Micra XE is offered with features such as tilt steering, a driver airbag, an engine immobiliser and body-coloured bumpers.
However, this cut price version will restrain from embodying attributes like driver airbag, digital clock and steering tilt-adjust. Moreover, the adjustable head rests for the front seats will now be replaced with an economical and fixed-type design like the one equipped in Toyota Etios.
The new stripped down version of the petrol driven Micra hatchback will hit the market to render stiff rivalry to its immediate contender, Hyundai i10, which has been one of the bestselling small cars in India. Nissan Micra launch was intended for the mass market but for the Indian buyers, the company is introducing this trimmed down version at a highly competitive price boosting exponentially the sales of Micra, which will raise the 1500 unit average sales of the car in the Indian auto market.
- Piled-up inventory: A major cause of concern for car makers
- All units of Ferrari LaFerrari sold out
- BMW X6 M Design Edition introduced
- Honda City diesel to deliver best-in-class fuel economy
- Demand for diesel cars sees a drop in India
- Reasons behind the success of Hyundai Grand i10
- New Ford Mustang could make its way to India
- Third edition of Audi Twin Cup concluded in New Delhi
07 December 2013, 11:39 IST by CarTrade Editorial Team
As soon as the next-generation Honda City was unveiled, excitement levels in the entire Indian car market rose significantly. Now with the inclusion of diesel technology, Honda is putting high...
Under: Honda City
05 December 2013, 12:22 IST by CarTrade Editorial Team
According to recent reports, Honda Cars India Limited (HCIL) will increase price of its entire line-up from January first week in 2014. This is mainly to counter the booming inflation and...
04 December 2013, 11:55 IST by CarTrade Editorial Team
As the 2014 Auto Expo is fast approaching, the Indian car market is abuzz with presumptions about models that will be on display at the upcoming motor show. Major car companies like Maruti Suzuki,...
04 December 2013, 12:23 IST by CarTrade Editorial Team
In a recent development, Indian wing of US based car manufacturer, Ford, has announced its plans to introduce a small car in the country. The entry-level hatchback would be a part of Ford...