Nissan May Make Teana and X-Trail More Affordable
Nissan Motor company currently has two models in India – Taena and X-Trail. Both the models are luxury car models that have received lukewarm response from the Indian customers. The main reason for such low sales figures is high cost of these cars. Now Nissan is seriously contemplating its options to import completely knocked down units of these models so that they can be assembled locally. "We have not decided yet but are studying alternatives. The price point of Teana and X-trail is high because of its positioning in the premium segment and the high import tax," stated Nissan India's CEO and MD Kiminobu Tokuyama.
Nissan also launched two new versions of both the models earlier this year in September. Both the models failed to infuse sales as expected by the company. Apart from brining CKD units, Nissan is also planning to bring its small car model in next few months. Nissan Micra will be available shortly in India which will be built on the new global platform exclusively developed by Nissan for developing markets.
Nissan is also setting up a financing arm in India to improve sales that will offer wholesale and retail financing to its customers. “The company, has not yet finalised the model for this and is yet to approach the RBI for a non-banking financing license,” said Tokuyama.
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It's good to see that car makers are realising the practicality of the pricing. What I think Teana is not an essential car to be brought by Nissan, There are some good cars available in that segment which is not of higher volume. What is required is a really compact SUV/MUV which is mated with an advanced diesel engine at an offerdable price. Hence Nissan has launched X-trail in India, even if it can bring in the form of CKD, it's very important to price competitevely. Basically at which point of the market it would target? Can it be 20 to 30percent cheaper than Toyota Fortuner? If not it's better they get Nissan Quashqai and Quashqai+2 to India. If they can price from 10 lakhs to 14 lakhs with options from 1.5 litre diesel, 2WD upto 2 Litre 4WD options.
December 20, 2009 by Veeer
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