Hero Honda launched a new special edition model of its popular two-wheeler Pleasure in the Indian market especially for the women riders. Hero Honda was celebrating the spirit of Women’s Day in India when it launched a dazzling while Pleasure with a dash of red here and there. The new model comes with equally exciting tag line – “Why Should boys have all the fun.” Most of the changes in the vehicle are cosmetic with two-third of the rear part going red apart from addition of a red muffler cover. There is a new elliptical meter console along with new graphics and a maintenance free battery.

“Right from its launch in 2006, Hero Honda Pleasure has always embodied the spirit of the modern woman who is fiercely independent, youthful, fun loving and has her own unique style. The new special edition Pleasure is a tribute to the women of substance and hence, we have chosen Women’s Day, a day that celebrates the spirit of the modern women for its launch,” said Mr. Anil Dua, SVP (Marketing & Sales), Hero Honda Motors Ltd.

Hero Honda is retailing its new Pleasure from its authorized showrooms as well as “Just 4 Her” outlets. The new model is priced at Rs. 37,450 (ex-showroom, Delhi).