Mercedes to Explore Commercial Market Segment in India
Mercedes Benz is gearing up to explore every nook and corner of commercial vehicle market in India. It is looking at the Indian market with a long term perspective and intends to cash upon emerging opportunities in India and marks its presence in light, medium and heavy commercial vehicle segment by 2012.
Mercedes-Benz will aggressively grow the commercial business segment with more variants of trucks and buses over the next five years. “Next year itself, we are looking at several new products including long-haul trucks and city buses as well as triple-axle, inter-city coaches. Once the Chennai truck plant goes on-stream in 2012, we will have both capacity and capability to take on the volume market with products that are more competitively priced due to higher degree of localization," said Mercedes-Benz India managing director Wilfried Aulbur.
Long haulage trucks, over-dimensional cargo vehicles with carrying capacity of more than 240 tones are some of the new products that it intends to bring to the Indian market. Mercedes is targeting niche segment. It hopes to get substantial orders from niche segments like mining and irrigation sectors.
Mercedes is also building up a manufacturing unit near Chennai as a part of its Rs 4500 crore investment plan. It intends to produce commercial vehicles for Indian volume market and exports. It is quite likely that these commercial vehicles will be rolled out from this Chennai unit.
Comments on this article
Post a comment on this article
- There are currently no comments for this article.
Why don't you make one?
Related News and Articles
-
Mercedes Benz inaugurates first production unit in Hungary
March 31, 2012 -
Mercedes Benz coming-up with new compact car brand ‘Smart’ in India
March 26, 2012 -
Mercedes Benz steps up local assembly, ML Class to be sold as CKD unit
March 26, 2012 -
Mercedes Benz to launch B Class Sports Tourer in India in 2012
March 24, 2012 -
Budget 2012: Small car prices rise by Rs. 4,000 to Rs. 20,000
March 19, 2012 -
Budget 2012 - Luxury cars to get expensive by up to Rs 3 lakhs
March 17, 2012 -
Mercedes-Benz plans for multi-fold investments in Chakan production facility
March 16, 2012 -
Mercedes Benz tests its B-Class in China before launch
March 15, 2012 -
New Mercedes Benz ML seen doing trial runs in Pune
March 15, 2012 -
Mercedes-Benz City Bus introduced in India
March 13, 2012 -
New Mercedes Benz A Class unveiled!
March 10, 2012 -
Mercedes-Benz intra city buses to hit Indian roads soon
March 10, 2012 -
Mercedes-Benz introduces highly awaited A-Class in Geneva
March 08, 2012 -
Mercedes Benz India to roll-out five new compact car models by 2015
March 06, 2012 -
Mercedes Benz to start assembling its ML and GL Class in India
March 05, 2012
Quick Link
- Car Customizations for the Physically Challenged
- The Working of a Diesel Engine
- Safety Systems and Security Features in cars
- Electronics in Cars - Part II
- You Got a Car - Now to drive it!
- Electronics in Cars
- Emission Norms and their importance - BS II, III, and IV
- Transmission in a Car Engine - Workings and details
- Car Suspension - Ins and Outs
- Mini Guide to Maintenance of Bikes
- Fuel Efficiency - How to improve your car's mileage?
- Brake Systems in Cars
- Knowing About Engines (part 1) - the Petrol Engine
- Knowing About Engines (part 2) - Diesel Engines
- How to buy a Used Bike
- Petrol vs. Diesel - Which Should I Choose?
- How to Buy a Used Car?
- Buying a Car - An Astrological Perspective!
- How to Care for your Car in the Monsoon
- Fuel Efficiency - How to improve your car's mileage?
- Workings of the Two Stroke Engine
- Petrol, Diesel, CNG or LPG? We help you choose!
Latest Articles
- Yamaha India registers 15.6 per cent increase in domestic sales in March 2012
- Tata displays its Anti-Terrorist Indoor Combat Vehicle concept and launches Prahar missile launcher and armoured vehicles
- M & M Ltd. and Ssangyong Motor Company uniquely celebrate first anniversary
- Mahindra & Mahindra enters in two separate joint ventures in Defense sector
- Honda Motors raises stake in its subsidiary HSCIL
- Audi India inaugurates its 17th showroom at Nagpur
- Toyota India set to launch Etios twins in South Africa on May 21, 2012
- Tata unveils Safari Storme Armoured and GS 800 at DEFEXPO India 2012
- GM develops Android, iPhone app to replace costly in-car navigation systems
- Macho and sporty SUVs gain traction in Delhi
Find New Cars
Get complete details of New Cars - Prices, Features,Reviews, Images
Rs. 6 Lakh to 10 Lakh
Tweet