Chandigarh – Mercedes-Benz India today formally inaugurated its new state-of-the-art luxury dealership – Joshi Autozone Pvt. Ltd in Chandigarh. The only dealership of Mercedes-Benz in Chandigarh, Joshi Autozone was inaugurated at the hands of Mr. Debashish Mitra, Director Sales & Marketing, Mercedes-Benz India Pvt. Ltd & Mr. Deepak Joshi, Director, Joshi Autozone Pvt. Ltd. Also on display was the popular SUV from the Mercedes-Benz stable – the New M-Class.

(L-R) Mr. Deepak Joshi, Director of Joshi Autozone Pvt. Ltd and Mr. Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India Limited

Joshi Autozone, strategically located in the Industrial Area of Chandigarh,  is spread over an area of 13,500 sq. ft equipped with the ultra modern 3-S integrated facility offering a one stop solution for Sales, Service & Spares to customers in Chandigarh. The dealership will reach out to the consumers in the entire Punjab region.

Set up with an initial investment of Rs. 2 crore, Joshi Autozone brings to life all the brand attributes of Mercedes-Benz with its top notch facilities like a magnificent showroom, luxurious customer lounge, drive-in valet service, and a team of 65 well trained & dedicated personnel to offering the holistic Mercedes-Benz experience. The service center is equipped with 5 mechanical bays geared to ensure quick, efficient service delivery.

Mr. Debashish Mitra, Director Sales & Marketing, Mercedes-Benz India Limited said: “All our efforts are directed towards increasing market penetration and driving demand with the latest and the finest products from our stable. Our customers appreciate that they can get the latest and the best from the Mercedes-Benz stable, backed by the most extensive after-sales service network as compared to any luxury player in India, a critical enabler towards maintaining traction in the Indian market. It is our constant endeavour to work with people who share the same passion and commitment towards the customers: our association with Joshi Autozone is a testimony to that commitment and a step towards establishing a world-class car ownership experience for the people of Chandigarh.”

Mr. Deepak Joshi, Director of Joshi Autozone Pvt. Ltd said: “We are proud of our association with a prestigious brand like Mercedes-Benz. With a strong support of all our qualified professionals, we will put in every effort to provide customers with an unmatched experience at our dealership for years to come. Chandigarh is well known as a strong luxury market and we realize that there is significant potential not just from this city but also from the adjoining cities, towns and rural areas. Our focus will be to ensure customer delight & reach out to this dynamic market in a planned out structured manner.”

As committed, Mercedes-Benz India along with its network partners, has already crossed the earlier investment plan of Rs. 150 crores in network expansion and upgradation for 2009 – 2010. The company has an extensive network with presence across 22 cities represented by more than 43 touch points across India with (dealerships- 12, Showrooms- 16, Show windows- 2, Authorised Service centers- 10, Workshops- 14, Authorised Service Station- 1) which is the largest as compared to any luxury player in India.