Mercedes-Benz continues its strong growth path in India with record sales numbers for Jan-Feb 2010

• Company sold 439 units of Mercedes-Benz cars in February 2010 (78% increase over February 2009)
• Total of 842 units sold in Jan-Feb 2010 which is a 157% growth over corresponding period 2009 (Jan-Feb 2009 328 units)
• The all New E-Class and the new-generation S-Class have emerged as clear favourites of the Indian luxury car buyer; the C-Class witnessed a resurgence with 172 units
• The (yet to be launched) global heart-throb SLS AMG has already received six confirmed orders from Mercedes aficionados.

Pune – Continuing the high-octane start of 2010, Mercedes-Benz India today announced a record sale of 439 units in February 2010, marking a growth of 78 % over the same period in 2009 (246 units in Feb 2009). This brings the total sales volume in Jan-Feb 2010 to 842 units (328 units in Jan-Feb 2009) which is a strong growth of 157% on a year-on-year basis.

The new E-Class continued to surge ahead with introduction of the E 250V6 and E 250CDI to the existing line-up of E 350 and E 350CDI.

The Mercedes S-Class also received a further boost with the S 350L and the S 350 CDIL joining the top-of-the line S 500L. Towards end February, Mercedes launched the S 600 Guard for India- the most expensive vehicle to be available in the country and also the only factory integrated special protection vehicle available in India.

The top-of-the-line C 250 introduced in January was the image driver for the existing models C 220CDI and the C 200 Kompressor.

The managing Director and CEO of Mercedes-Benz India Dr. Wilfried Aulbur attributed the response from the market to the reinforced focus upon the brand: “So far, we have registered a good start to the year 2010 and February sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past eight weeks we continued this product excitement with 10 new product introductions. We have reinforced the Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. With our network expansion and upgradation program, we are now present in 25 cities with more than 50 touch points, the largest for any luxury player in India. A few projects are remaining, e.g., a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment.”

• New Mercedes Benz GL Class Grand Edition launched in India           February 01, 2012
• Auto Expo 2012: Mercedes-Benz reveals its strategies for the young India           January 10, 2012
• Mercedes Benz to position itself as a price competitive luxury car maker in India           January 09, 2012
• Auto Expo 2012 promotes Mercedes-Benz's mb.Inspired Initiative and witnesses the launch of two Mercedes-Benz cars           January 07, 2012
• Mercedes-Benz to launch E-Class Hybrid at the upcoming Detroit Auto Show           January 07, 2012
• Mercedes-Benz positive of repeating the success story in 2012           January 04, 2012
• Mercedes Benz India sales surge marginally during December 2011           January 03, 2012
• Mercedes-Benz set to introduce mb. Inspired! platform in India           January 02, 2012
• Mercedes Benz to showcase E400 hybrid and E300 BlueTEC Hybrid at Detroit Auto Show           December 23, 2011
• Compact cars by Mercedes to be showcased at the Delhi Auto Expo 2012           December 21, 2011
• Mercedes-Benz’s to steal the show at Auto Expo 2012           December 20, 2011
• Mercedes Benz SLS AMG Roadster to be showcased at Delhi Auto Expo           December 19, 2011
• Mercedes-Benz unveils the new SL convertible sports car           December 15, 2011
• 2012 Mercedes M-Class seen in Mumbai; headed towards 2012 Delhi Expo?           December 09, 2011
• Mercedes Benz C250 CDI gets Car of the Year award           November 25, 2011