Maruti to bring out small 'kei' cars at Auto Expo
In a bid to exercise certain control over its declining market share, Maruti Suzuki is mulling upon bringing out new products in the market soon. The introductions include mini cars powered by small 660 cc engines that are famous in Japan as "kei" cars and a sports utility vehicle (SUV), which would be the first-of-its-kind product from Maruti.
The carmaker has been burdened under the immense pressure of 7% fall in the market share, in this fiscal year so far, primarily due to its deep-rooted labour problems at Manesar. As a matter of fact, the malfunctioning plant manufactures the popular Swift hatchback. Maruti Suzuki will showcase two Kei cars, MR Wagon and Palette, in New Delhi Auto Expo next year. It is important to note that both the cars are presently sold by parent firm Suzuki in Japan.
The company has not been definitive over its plans of such introductions in India; however, the possibility of these launches in the coming time cannot be written-off. "Though they are powered by small 660 cc petrol engines, they are not low as priced as the Nano," said Mayank Pareek, Managing Executive Officer, Marketing and Sales, Maruti Suzuki India.
The current generation Estilo borrows heavily from the MR Wagon, which also resembles Palette but has more height. Maruti is also expected to showcase an SUV concept that has been designed by its Research & Development centre in India, in association with engineers in Japan.
"We are bringing these cars in the expo to study consumer feedback. For now there are no plans to introduce them in India," Pareek added.
Thus, the coming time proves to be a stringent test for Maruti Suzuki as its current position in the market is expecting a lot from these new launches, so that it could rise significantly.
Comments on this article
Post a comment on this article
- There are currently no comments for this article.
Why don't you make one?
Related News and Articles
-
Maruti Suzuki Ertiga’s rival Honda 2NH MPV is expected to be launched by 2014
May 23, 2012
-
Maruti Suzuki Ertiga’s waiting period may extend more than six months
May 23, 2012
-
Algeria turns to be one of the top most markets for Maruti Suzuki India
May 23, 2012
-
Maruti Suzuki Swift Vs Ford Figo - What is your favourite hatch?
May 23, 2012
-
Maruti Suzuki Ertiga to get a Honda competitor in India by 2014
May 22, 2012
-
Maruti Suzuki WagonR Think Big Challenge Season 3 to commence soon
May 21, 2012
-
2012 WagonR Think Big Challenge by Maruti Suzuki to commence soon
May 21, 2012
-
Car sales not expected to grow in FY 2012-13
May 19, 2012
-
Maruti Suzuki gives vendors greater portion of localisation savings
May 18, 2012
-
DNA WheelOCity Auto Expo lures auto enthusiasts
May 17, 2012
-
Maruti Suzuki may pit Cervo against Hyundai Eon as well as lower priced Tata Nano
May 16, 2012
-
Maruti Suzuki hits a low in trade markets owing to speculation around curbed investment in Gujarat
May 16, 2012
-
Narendra Modi's dream to make Gujarat auto hub of India hits roadblock as Maruti, Peugeot reconsider investment plans
May 16, 2012
-
Maruti looking to adopt 40 ITIs to create skilled workforce
May 15, 2012
-
Swift DZire compact sedan to cost between Rs. 5.99 to 7.34 lacs as Maruti Suzuki raises prices 2-2.5 per cent
May 09, 2012
Quick Link
- Multi Utility GO-Kart: an engineering innovation
- Car Customizations for the Physically Challenged
- The Working of a Diesel Engine
- Safety Systems and Security Features in cars
- Electronics in Cars - Part II
- You Got a Car - Now to drive it!
- Electronics in Cars
- Emission Norms and their importance - BS II, III, and IV
- Transmission in a Car Engine - Workings and details
- Car Suspension - Ins and Outs
- Mini Guide to Maintenance of Bikes
- Fuel Efficiency - How to improve your car's mileage?
- Brake Systems in Cars
- Knowing About Engines (part 1) - the Petrol Engine
- Knowing About Engines (part 2) - Diesel Engines
- How to buy a Used Bike
- Petrol vs. Diesel - Which Should I Choose?
- How to Buy a Used Car?
- Buying a Car - An Astrological Perspective!
- How to Care for your Car in the Monsoon
- Workings of the Two Stroke Engine
- Petrol, Diesel, CNG or LPG? We help you choose!
- CNG kitfittment calculations
- Alternative fuel for Cars - Alcohol as Biofuel
Latest Articles
- Audi CarLife-Advance package to be launched in the country by the German brand
- 2012 Mille Miglia ends in Brescia with a triumphant Jaguar Heritage Team
- Aditya Patel becomes first Indian to win 24 Hours ADAC Nürburgring race
- Eicher adds 'Eicher Promise' to its line-up of customer service initiatives
- 'Tata Venture Service Camp' announced for owners of Tata Venture
- 'No payments for 90 Days' offer introduced by Chrysler
- BMW becomes auto major with highest market value in BrandZ Top 100 Global Survey once again
- Stocks of auto companies tumble as speculation on fuel price hike gains momentum
- New Chevrolet Spark coming by this year end
- Home Minister proposes to make penalties against rash driving more stringent
Find New Cars
Get complete details of New Cars - Prices, Features,Reviews, Images
Rs. 6 Lakhs to 10 Lakhs
Tweet