Maruti Suzuki back with 'Think Big Challenge 3; encourages entrepreneurship among college students
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After the success of 1st and 2nd season, Maruti Suzuki has come up with the 3rd season of its WagonR Think Big Challenge. The largest car maker of the country is geared to offer an exciting chance to college goers for making their dreams of being booming entrepreneurs come true.
The applicants from Northern India in Young Turks category had the zonal round on 14th July 2012, at the Institute of Marketing & Management (IMM), New Delhi. The winning title of North Zone was grabbed by Maneesh Kumar Meena from from the University of Rajasthan, Jaipur. He presented an idea of a ‘Craft Mandi’, operating through online as well as retail stores, which will export handicrafts to oversea markets after procuring them from the domestic workers. This ideology was well-appreciated by the jury. In order to win the title of ‘Young Turks’, Maneesh will now compete against the individuals selected from the South, East and West Zones.
Participants from southern India in Young Turks category experienced their Zonal round on 7th July 2012 at the Indian Institute of Planning & Management (IIPM), Bangalore. In the west zone, the title was won by Ankit Agarwal from Indian School of Business, Hyderabad. He presented an exciting idea of Electronic Slate. Ankit will now have to battle with the finalists of North, East and West Zones to grab the title of ‘Young Turks’.
Mentioning the essence of event, Manohar Bhatt, Chief General Manager, Marketing, Maruti Suzuki India Limited, quoted “Young minds in the country are brewing with innovative business ideas. To encourage entrepreneurship among college students we have specifically added a new category – Young Turks, this year. WagonR Think Big Challenge is an ultimate test of a business idea, passion, leadership and smartness. The young students now have an excellent opportunity to get support for their business ideas and realize their dream of entrepreneurship.”
The mentioned category is dedicated to the students from different Business Schools of the country. In ‘Young Turks’ category, the administrators received massive 5000 registrations from students of different colleges from 19 cities across the country. From the selected students, the team of judges registered 160 distinctive business ideas.
In order to compete in East, West, North and South Zonal rounds, the jury selected 4 semifinalists each from different cities of the four zones. Industry experts will thereafter guide the finalist from each zone. The winner of the national round will be provided with an opportunity to be a part of WagonR Think Big Challenge 3 Mainline Contest. The contest will give him a chance to take home a brand new WagonR, win Rs. 10 lacs and a chance to get his plan sponsored by a venture capitalist.
This year, the Mainlines group of the event received 36,318 registrations from all over the country, which was quite exciting for the administrators of ‘Maruti Suzuki Thing Big Challenge 3’.
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