Mahindra plans to roll out three new segment oriented motorcycles this year
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In a bid to redefine the target market segment for its two wheeler portfolio in India, Mahindra Two Wheelers, the subsidiary of the versatile Mahindra & Mahindra Group has announced the launch of three new motorcycles catering three different market segments in the near future.
Mr. Viren Popli, Senior Vice-President (Strategy and Market Development), Mahindra Two Wheelers confirmed that the company will roll out three new motorcycles before the end of current year, which will be customer specific as per the new target segment alignment to be set by the company.
The firm has always been keen on focusing on the urban buyers but with the new, upcoming models even the rural segment will be considered after evaluation of feasible options so that the company’s new offerings penetrate into the mass market.
Mahindra Two Wheelers had marked their foray into the 100cc motorcycle segment with the launch of Stallio and the model will soon emerge with an upgraded version accompanying a premium 300cc superbike, Mojo.
Mr. Popli affirmed that the production of the earlier version of Stallio has been stopped and soon the company will be announcing the launch date of its next version. While speaking about the superbike Mojo, he commented, "There have been so many queries about Mojo. We have been consistently getting it from South, particularly from Chennai. It will be coming soon. It is undergoing some tests now."
Under a tie-up with Taiwan based company SYM Motors, Mahindra Two Wheelers is currently outsourcing its engine for the scooter range. The deliberations are on to soon announce the commencement of domestic production of these engines reducing the dependence on the foreign market.
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