Luxury Arriving in Smaller Cities of India

Here is a moment to rejoice for luxury car buyers in smaller cities of India - like Jaipur, Coimbatore, Goa, Indore, Bhubaneshwar, Surat and Lucknow. Most of the luxury car makers including Mercedes, BMW and Audi are planning to open their new dealerships in these cities as a part of their expansion plans.

Mercedes recently showcased its Mercedes SLS AMG model at the Delhi Auto Expo and out of the 6 bookings for this Rs. 2.5 crore car, one of it came from Ahmedabad. “The next big trend will be tier-2 and 3 cities. The prosperity in these markets means there are enough customers ready and aspiring for luxury products and we need to tap that potential,” says Dr Wilfried Aulbur, MD and CEO of Mercedes-Benz India.

While Mercedes sold 11 cars in the first month of opening its dealership in Surat, the whole state of Gujarat recorded sales of 30 Mercedes models alone priced between Rs. 27 lakh to Rs. 5 crores. “We expect to sell between 40 and 50 cars every year in tier 2 and 3 cities,” Peter Krnoschnabl, president of BMW India that leads the luxury car segment in India. BMW already has its showrooms in Pune, Kochi, Ludhiana and Jaipur.

• Maruti puts establishment plans of Gujarat Plant on hold as car sales continue to slump           February 04, 2012
• Maruti Suzuki to enhance focus on diesel models as demand surges steeply           February 04, 2012
• Force India Sahara unwraps its F1 racer for 2012 season           February 04, 2012
• Harley Davidson planning to bring Fat Bob to India as CBU           February 04, 2012
• Audi India records 39 per cent increase in sales in January 2012           February 04, 2012
• Tata Motors opposed the proposal of import duty cut on cars from Europe           February 04, 2012
• New Mahindra Xylo facelift model coming on 8th February           February 04, 2012
• Auto sales increase in January 2012; Maruti’s sales grow 5.2 per cent           February 04, 2012
• Honda unveils refreshed Dio with 110 cc engine, tubeless tyres           February 04, 2012
• Peugeot developing premium hatchback and entry-level sedan for India to rival Maruti, Hyundai by 2014           February 04, 2012
• Teenager flees after ramming BMW in divider, arrested by police           February 04, 2012
• Shelby looks to reclaim speed record with new SSC Tuatara           February 04, 2012
• Audi India welcomes 2012 with remarkable 39 percent growth in January           February 04, 2012
• Mercedes-Benz against imposition of heavy excise duty on diesel cars           February 03, 2012
• Renault –Nissan to not to battle on price front in India           February 03, 2012