India Made Brio hatchback arrives in South Africa – Likely to be launched next month
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
The first batch of India made Honda Brio car, consisting of 390 units, which was shipped last month arrived to South African shores earlier this week. The export of the Brio hatchback will not only increase the export revenue of the company but will also help it to utilise its Brio production plant to the full capacity, which was under threat owing to a dip in the demands of petrol car in India.
Hironori Kanayama, CEO & President, Honda Cars India, on the occasion of flagging off Brio from India last month said, "We are delighted to flag off the first ever Brio export consignment to South Africa. The expansion of Honda's export business is the first step towards developing India as another hub for export of certain models. It is also testimony to the quality of Honda cars and their components manufactured at our plants in India. I am proud to say that the Honda Brio that we manufacture here in India is of best quality and ready to be introduced in international market."
Prior to exporting Brio to South Africa, Honda had been mostly focussing on exporting its cars only to SAARC countries and it has in the last 14 months exported a total of 1,028 units to these nations. While the company has already started shipping its vehicles to South Africa, it plans to export its cars to other countries as well.
Jnaneswar Sen, Senior Vice President, Marketing and Sales at Honda Cars India, on the occasion of commencement of shipping told to PTI, “We are first shipping the Brio to South Africa. We are also looking at countries in SADC (Southern African Development Community) such as Tanzania, Kenya, Mauritius and Seychelles.”
Now that the first lot of Brio has arrived in South Africa, it is expected that the much acclaimed hatchback from the stables of Honda would be launched in South Africa in December this year. The India made cars are widely preferred in the African countries; therefore cars like Hyundai i10, Toyota Etios Liva, Ford Figo and Tata Indica Vista are being exported from here to the African nations.
India's once favourite car Maruti 800, which is on the verge of discontinuation in the country is also widely being preferred in the African countries and its sales in the last few months have increased.
Comments on this article
- Maruti Suzuki introduces VXi trim in Alto 800
- Ford sees India as its hub for Asia-Pacific region
- BMW India showcases the potential of its X Range SUVs
- Lamborghini to launch Special Edition Gallardo on June 19
- Nissan Terrano to be launched in India by the end of current fiscal
- Maruti Suzuki’s offers discount on its Swift diesel
- Tata planning Aria facelift for Indian auto market
- Ford EcoSport official bookings start at Rs. 50,000
14 June 2013, 11:18 IST by CarTrade Editorial Team
Datsun, the completely owned brand of Japanese auto maker Nissan, will be soon launching its new entry level hatchback in the Indian market. Reportedly, the company is all set to make its...
13 June 2013, 11:01 IST by Roger DSouza
The largest utility vehicle manufacturer in India, Mahindra & Mahindra has been making plans to gain a bigger chunk of the fast growing Sports Utility Vehicle (SUV) segment in the market. In...
12 June 2013, 12:26 IST by CarTrade Editorial Team
Skoda, the completely owned division of German auto Group Volkswagen, seems to be preparing for the launch of a reworked model of Octavia. Interestingly, the latest generation model of Octavia has...
Under: Skoda Octavia
15 June 2013, 11:14 IST by CarTrade Editorial Team
Ford India, the domestic arm of American auto maker, has come up with new features for its flagship Classic sedan. The auto maker has introduced a limited edition model of Classic sedan in the...
Under: Ford Classic
Maruti Suzuki introduces VXi trim in Alto 800
Maruti Suzuki India Limited, the country’s largest passenger car maker, has added a new variant in the line up of Alto 800, named VXi. With a price tag of Rs 3.13 lakh (ex-showroom, Delhi),
Ford sees India as its hub for Asia-Pacific region
Ford Motor Company, the well appreciated American auto maker, seems to be preparing for transforming India into its hub in the Asian region. Considering the fact that the Indian auto market is
BMW India showcases the potential of its X Range SUVs
BMW India, the completely owned domestic arm of German luxury car maker, recently organised an xDrive driving programme at the DLF Emporio Mall, Delhi. At the event, the auto maker emphasised on
Honda Amaze: The brand makeover model for Honda India
Indian auto experts are of a view that Honda Cars India, the domestic arm of Japanese auto maker, has been witnessing some of the good times in the domestic auto market. The launch of entry level
Honda eyeing new launches to offset reduced market share
The Indian arm of Japanese auto maker, Honda Motor Company has introduced its most economical scooter in the domestic market, named Activa-I, on June 12, 2013. With a price tag of Rs. 44,200
Honda Activa-I automatic scooter launched at Rs. 44,200
Honda Motorcycle & Scooter India, one of the leading two wheeler makers, has launched its new 110 cc Activa-I in the personal compact scooter segment. The Honda Activa-I carries an attractive
After Honda Amaze, Honda Cars India Plans to Launch Five New Models
Hironori Kanayama was appointed as Chief Executive Officer (CEO) of Honda Cars India Limited (HCIL) in April, 2012. Under his direction the Indian subsidiary of the Japanese car maker has seen
Prices of Honda Amaze and CR-V hiked by up to Rs. 14,000
Honda Cars India Limited, a subsidiary of the Japanese auto major Honda Motor Co., has increased the prices of its best selling Amaze model by up to Rs. 8,000 in the domestic passenger vehicle