Hyundai Motors India Limited launched its two special initiatives – i20 Fan Club and 24/x7 Roadside Assistance Program. Hyundai intends to reach out to its customers via its i20 fan club on the internet. The new fan club has been christened as ‘Uber Trooper’ and will bring all the owners of its cars under one umbrella where each community member can communicate with each other and share their experiences. Hyundai positions its new premium hatchback model as “a phenomenon, a lifestyle, a way of life.” The membership will be offered initially to all i20 customers and Initial benefits will include group activities like IPL parties, Drive-in movies, Free car washes, seminar on Road Safety, Road trips to keep the members of the Fan Club engaged and excited.

Hyundai has launched its 24x7 Roadside Assistance Program to offer emergency services to its customers to enhance its customer ownership experience. The program will be available for all new vehicles for two years starting from 01 February 2010. Hyundai’s roadside assistance program will offer services like wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident.

“At Hyundai our goal is to be even more customer-focused, especially in today’s challenging environment, where it is important for us to demonstrate how well we understand our customers. With this thought in mind, we proactively launched two very interesting customer centric initiatives. Both these initiatives reflect our continued dedication to meeting and exceeding each customer's individual needs and requirements,” said Arvind Saxena, Director, Marketing & Sales, HMIL.