Honda Civic Hybrid for Rs.13.36 lakh
Honda’s ‘Green Car’ has been made cheaper by Rs. 8 lakh as Honda Siel Company India slashed prices of its most popular hybrid car. The company looks forward to boost the sales of its environmentally friendly car in the growing unfriendly automobile environment. The price cut comes with immediate effect and becomes historic as the sharpest price cut in the Indian automobile history.

The launch price of the car was Rs. 21.5 lakh but the new price after the price cut is Rs. 13.36 lakh (ex-showroom, Delhi). The hybrid model from Honda had made a lot of customers interested in the car. However, the car was imported as a completely built unit and attracted heavy import duty. Thus, the high price had kept the customers at bay in spite of their interest in the car. Now Honda has announced a formal price cut for its hybrid model and stated that the offer shall remain open only for a limited period of time.
“We have taken a hit on the price to offer this eco-friendly technology to potential customers. There have been thousands of enquiries for the Hybrid, which had not culminated in actual sales,” said Jnaneshwar Sen, Vice President, Honda Siel.
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This is a wondertful piece of news. Can Honda not start assembling this car in India to have more attractive pricing, especially in the present recession?
November 14, 2008 by MADHUKAR
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