Fiat India brings the significance of Italian innovations and technologies in limelight
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
Fiat, the Italian auto maker, has started a new layout ‘Italian Technological Marvels’ at its Fiat Caffe. With a new theme, the car maker is representing the excellence of Italian engineering for the next couple of months. As per the car maker, the discoveries and inventions made by the Italian professionals in different fields have made the fortunes of the world.
At the Fiat Caffe, the company has showcased the significant inventions and discoveries made by Italians in automotive world including ball bearings, electric motors, batteries, internal combustion engines and microprocessors. The new initiative started by the company floats around corporate, students, office goers and the potential buyers of the Italian marque.
The promotional stunt of the Fiat also sports some of the company’s inventions, like the 1.3 litre Multijet SDE and Common Rail Direct Injection technology. It also features a talk by the Head of Commercial, Enrico Atanasio about the culture and inventions of Italy and a presentation about Fiat’s Multijet technology by the Head of Fiat Powertrain, Gurpratap Boparai. In order to enhance the essence of the pre-set theme, the company has designed the facilities’ walls with pictures of several Italian Inventions and Fiat technologies, like Multijet and Blue&Me.
The audience will be provided with an opportunity to experience a test drive of newly launched Fiat models and can also go through the domestic as well as global details relating to the company. The rich heritage and vast history of Fiat is being depicted in a luxurious style by the rare collection of Fiat’s worldwide merchandise, fashionable and exceptional furniture as well as fittings and big sized screens showing the ads of the car maker.
As a part of the campaign, product display and special events are also featured at the Caffe from time to time. The in-house library of the company flaunts several books relating to the glorious history of the Italian auto maker and its sister companies. The participants of the event can sip the taste of the conventional Italian culture while adding to the knowledge of their preferred brands. The event is a result of the efforts of Senior Vice-President, Commercial, Enrico Atanasio; Head, Engineering as well as Design, Jayant Deb and Gurpratap Boparai, Head, Fiat Powertrain.
Comments on this article
- Petrol prices in India increased by Rs. 2 per litre
- Honda Amaze: The brand makeover model for Honda India
- Maruti Suzuki introduces CNG variant of Ertiga for Rs. 6.5 lakh
- General Motors eyes North East as next potential market
- Tata Indigo eCS facelift to be unveiled soon in India
- 2013 Tata Nano facelift to enter Indian market this month
- New Mercedes-Benz E-Class launch in June 2013
- A look of Mahindra Verito Vibe's competition in India
14 June 2013, 11:18 IST by CarTrade Editorial Team
Datsun, the completely owned brand of Japanese auto maker Nissan, will be soon launching its new entry level hatchback in the Indian market. Reportedly, the company is all set to make its...
13 June 2013, 11:01 IST by Roger DSouza
The largest utility vehicle manufacturer in India, Mahindra & Mahindra has been making plans to gain a bigger chunk of the fast growing Sports Utility Vehicle (SUV) segment in the market. In...
11 June 2013, 11:48 IST by Roger DSouza
Hironori Kanayama was appointed as Chief Executive Officer (CEO) of Honda Cars India Limited (HCIL) in April, 2012. Under his direction the Indian subsidiary of the Japanese car maker has seen...
12 June 2013, 12:26 IST by CarTrade Editorial Team
Skoda, the completely owned division of German auto Group Volkswagen, seems to be preparing for the launch of a reworked model of Octavia. Interestingly, the latest generation model of Octavia has...
Under: Skoda Octavia
Maruti Suzuki introduces VXi trim in Alto 800
Maruti Suzuki India Limited, the country’s largest passenger car maker, has added a new variant in the line up of Alto 800, named VXi. With a price tag of Rs 3.13 lakh (ex-showroom, Delhi),
Ford sees India as its hub for Asia-Pacific region
Ford Motor Company, the well appreciated American auto maker, seems to be preparing for transforming India into its hub in the Asian region. Considering the fact that the Indian auto market is
BMW India showcases the potential of its X Range SUVs
BMW India, the completely owned domestic arm of German luxury car maker, recently organised an xDrive driving programme at the DLF Emporio Mall, Delhi. At the event, the auto maker emphasised on
New Fiat Linea T-Jet model launched at Rs. 7.6 lakh
The Indian arm of Italian car maker, Fiat has launched its all new T-Jet version of the Linea sedan to cater to the growing demand of petrol-run cars in this segment. This new model of the Linea
Fiat Linea T-Jet sedan to be launched on June 10
Fiat Group Automobiles India Private Limited, a completely owned division of Italian auto maker Fiat, will be launching its highly anticipated mid-size sedan Linea T- Jet in the domestic market on
Fiat Linea T-Jet to be launched on June 10, 2013
Fiat Group Automobiles India Private Limited, a subsidiary of the Italian multinational automotive maker Fiat S.p.A., has decided to again roll out its much awaited 2013 Linea T-Jet sedan in the
Fiat to Acquire 100 per cent stake in Chrysler
The Italian car maker, Fiat, played a key role in saving the Detroit-based automotive company Chrysler from going bankrupt back in 2009. Fiat currently own 58.5 per cent stake in the American car
Fiat to organise free check up camps for existing Indian customers
Fiat Group Automobiles India Pvt. Ltd, the Indian sub-division of Fiat, is ready to set up free mega check up camps at its exclusive dealerships across the country. This initiative, to be