Fiat India aims to register a 10 fold increase in market share

After announcing their plans of complete separation from their erstwhile partner Tata Motors, the Indian unit of the leading Italian car maker Fiat is looking forward to give their India operations a new breath of life. The company is planning to rejig their operations in the country with aims of boosting their market share to as much as 10 fold in the coming years.

The company is all set to launch their own sales outlets in the Indian market by March 2013. It is to be mentioned here that so far the company has been operating Tata Motors sales and service network across India market. At present, the company has a share of 0.39% share in the Indian car market.

Speaking to the reporters in the National Capital, Ravi Bhatia, vice-president (commercial) at Fiat India Automobiles, said, "We are re-structuring the entire Indian company right from products to the brand as well as the distribution network to reach the sales position held globally by the Fiat Group." He added, "We aim to have 80 exclusive dealers by March 2013 across 67 major cities to turnaround our Indian operations."