Ferrari Roars to be Heard In India Soon

Ferrari is Italy’s most popular brand for cars. It sells its cars more on ‘wow’ factor rather than their price, sales figures or revenue generation. This company offers unique designs and exquisite interiors of the car which are flagship of its brand value.

The company is obsessed with its legacy and this has made the auto company to develop a cheaper and smaller car to the rising demand of the developing nations.

“We want to remain an aspirational brand associated with our niche clientele. Our prime target is to maintain exclusivity,” Davide Kluzer, Ferrari spokesperson. Cars from Ferrari are never for mass consumption. They are known for their exclusiveness.

Although Ferrari has no plans to launch any car in India soon, however, it has already started its studies of the Indian auto car market. According to Kluzer, the company marks India as one of the top booming economies along with China, Brazil and Russia. Its current biggest market is North America that accounts for more than 30% sales of the company.

Kluzer is in India as a part of Magic India Discovery which is spanning 57 cities of India in 74 days as a convoy of 10 cars out of which there are two 612 Scagliettis, flagship Ferrari model.

• Ferrari Scuderia set to unveil the new 2012 Formula One car           December 16, 2011
• All new 2012 Ferrari 458 Italia Spider launched in US           November 21, 2011
• Special edition Neiman Marcus Ferrari FF models sold-out in just 50 minutes           November 15, 2011
• Ferrari and Mini can be the show stoppers at Auto Expo 2012           November 12, 2011
• All new Ferrari Four launched in India at Rs 3.42 crore           November 01, 2011
• Ferrari plans to launch owner training program in India           November 01, 2011
• Ferrari all-set to cash on customisation programmes           October 31, 2011
• 1958 Ferrari sold for $3.6 million           October 29, 2011
• Sharman Joshi to drive Sanjay Datt’s Ferrari 599 GTB in film ‘Ferrari Ki Sawaari’           October 17, 2011
• Ferrari to showcase new age 458 Italia Spider at Frankfurt Motor Show-2011           August 12, 2011
• Ferrari officially debuts in India           May 27, 2011
• Ferrari’s first ever dealership in India to be launched today           May 26, 2011
• Mahendra Singh Dhoni to get a custom made Ferrari 599 GTO           April 06, 2011
• Ferrari to be launched in India at Rs 2.27-3.37 crore           March 11, 2011
• Ferrari announces to enter India finally with Shreyans group           February 02, 2011