General Motors India has launched a new contest to promote its upcoming model Chevrolet Beat. “Drive In Your Beat” contest launched by the company invites participants to win attractive prizes every day. A lucky winner who matches all the characteristics of the car gets a chance to drive away with his own Chevrolet Beat.

Participants need to choose what their heart beats for to make up their profile. They can edit their profiles till their 30 beats match with that of new Chevrolet Beat. Daily top winners are announced that win attractive Chevy Beat merchandise. One of the lucky winners that match his beats 100% with that of Beat wins the car itself. Participants can express their beats by naming the places, events, people, issues or articles that make your heart beat.

Chevrolet Beat is scheduled to be launched on January 04, 2010, a day ahead of Delhi Auto Expo. The company will showcase the new model at the Auto expo. General Motors India will also line up its complete product portfolio at the event. It also intends to bring automatic variant of Chevrolet Cruze but that will be launched later. Currently, GM India intends to keep complete limelight on its latest model – Chevrolet Beat.

Click Here to match your heart beats with Chevrolet Beat - and win a Chevy Beat!