BMW kick starts BMW Mobile Showrooms in high potential emerging markets in India
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
With Audi and Mercedes-Benz pacing fiercely for the top spot in the luxury market in India, BMW seems to be on an innovation spree in a bid to attain its supreme position while taking the competition level, a step higher. After enjoying the pinnacle position consecutively for last four years, BMW is intensifying the rivalry by kick starting BMW Mobile Showrooms in the emerging markets across nation.
The BMW Mobile Showroom is intended to give the prospective buyers in the several potential market eligible to be covered in its sales and service network, a feel of experiencing the brand, driving the highly premium BMW models, interacting with BMW product experts along with availing exclusive financial schemes from BMW Financial Services.
The luxury car maker has planned to launch the BMW Mobile Showroom in selected cities such as Dehradun in Uttarakhand, Karnal in Haryana, Agra in Uttar Pradesh, Nashik in Maharashtra, Patna in Bihar, Bhopal in Madhya Pradesh and Jamshedpur in Jharkhand.
The President of BMW Group India, Dr. Andreas Schaaf, commented, "BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers in the emerging markets with the BMW Mobile Showroom. Today, BMW India has millions of fans and many of them come from emerging cities. With this unique travelling showroom, we wish to bring as many customers to the BMW fold and make them experience BMW and the sheer driving pleasure."
The appeal of the BMW Mobile Showroom completely represents the brand’s brilliant and exquisite styling that sports a weather proof and air conditioned framework. Further the showroom possesses a reception, a four car display arena along with a highly premium VIP lounge.
- Different Car Body Types
- Honda to increase prices from January 2014
- New Mercedes-Benz C-Class expected to unveiled in December
- Teaser of Lamborghini Gallardo replacement released
- New Hyundai Santa Fe to be launched in early 2014
- Renault Duster facelift expected to be unveiled at Auto Expo 2014
- Audi Q1 set to be showcased in 2016
- Next-generation Ford Mustang to be showcased on 5th December
29 November 2013, 12:06 IST by CarTrade Editorial Team
Honda Cars India Limited, the domestic division of Japanese car maker, recently showcased the 4th Generation model of City in the country. Sources close to the development process have revealed...
Under: Honda City
02 December 2013, 12:21 IST by CarTrade Editorial Team
As 2013 is coming to an end, many car makers would want to forget the dismal performance of this year in terms of sales and profit levels. In the passenger car segment, many companies failed to...
02 December 2013, 12:45 IST by CarTrade Editorial Team
In a shocking news that sent ripples across the American film fraternity, it was leant that Paul Walker has passed way in a car accident that occurred in Southern California. Reportedly, the actor...
30 November 2013, 00:57 IST by CarTrade Editorial Team
Indian car market is loaded with models that are affordability and fuel-efficient. All players in the market know the role played by price and mileage in influencing the decision of a car buyer....