BMW kick starts BMW Mobile Showrooms in high potential emerging markets in India
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With Audi and Mercedes-Benz pacing fiercely for the top spot in the luxury market in India, BMW seems to be on an innovation spree in a bid to attain its supreme position while taking the competition level, a step higher. After enjoying the pinnacle position consecutively for last four years, BMW is intensifying the rivalry by kick starting BMW Mobile Showrooms in the emerging markets across nation.
The BMW Mobile Showroom is intended to give the prospective buyers in the several potential market eligible to be covered in its sales and service network, a feel of experiencing the brand, driving the highly premium BMW models, interacting with BMW product experts along with availing exclusive financial schemes from BMW Financial Services.
The luxury car maker has planned to launch the BMW Mobile Showroom in selected cities such as Dehradun in Uttarakhand, Karnal in Haryana, Agra in Uttar Pradesh, Nashik in Maharashtra, Patna in Bihar, Bhopal in Madhya Pradesh and Jamshedpur in Jharkhand.
The President of BMW Group India, Dr. Andreas Schaaf, commented, "BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers in the emerging markets with the BMW Mobile Showroom. Today, BMW India has millions of fans and many of them come from emerging cities. With this unique travelling showroom, we wish to bring as many customers to the BMW fold and make them experience BMW and the sheer driving pleasure."
The appeal of the BMW Mobile Showroom completely represents the brand’s brilliant and exquisite styling that sports a weather proof and air conditioned framework. Further the showroom possesses a reception, a four car display arena along with a highly premium VIP lounge.
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