BMW Fights for the Lion’s Share of “Indian Auto Pie”

Indian auto market looks like one of the fastest emerging markets around the world. Although there are several entrants in the small car segment but the luxury car makers are not lacking either. BMW has already emerged as the best seller last year beating decade old leader Mercedes in India.

At the onset of 2010, most of the luxury auto makers begin a new battle to capture more market share in the country and aim towards double digit growth as well. BMW has announced an investment to the core of Rs. 230 crores in India to set up its financial services subsidiary in India. BMW intends to make its models popular as well as offer easy finance services to its customers. BMW currently offers its financial services in more than 50 countries around the world that caters to BMW and Mini customers. "BMW Group will further increase its commitments in India by bringing in more investments in the country through further capital investment in BMW plant in Chennai and BMW Financial Services India," BMW India President Peter Kronschnabl said.

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