Bajaj Mulling Over its Ultra Cheap Car Project

Bajaj had announced that it will introduce its ultra cheap car in the Indian market, soon after the Nano was launched. The car is coded as ULC and a feasibility study is underway to study the economic and technical feasibility of such a project in India.

‘‘The techno-economic feasibility for the passenger 4-wheeler will be evaluated by Bajaj-Renault-Nissan for a final decision, leading to firming up of the co-operation parameters among partners and a suitable JV agreement,’’ according to the company.

Bajaj will build this car in association with Nissan and Renault in India. The USP for selling this car will be its fuel economy as Bajaj promised that this car will deliver the best mileage, exceeding any other small car in the country and will be the most fuel efficient car in India. It stated the emphasis will be on the fuel economy and not the car's price. The car will be built at Bajaj’s Chakan plant near Pune with an initial capacity of producing 250,000 units annually.

Bajaj is also revamping the car's design which was originally designed by Renault. The new design will take into consideration aerodynamic aspect and other features that will enable car to deliver better mileage.

• Bajaj to launch new 350 CC Pulsar next year           February 03, 2012
• Bajaj Auto to launch the new Pulsar 200NS in the beginning of the next fiscal year           February 02, 2012
• The new Bajaj Pulsar 200NS to lead the two-wheeler segment in India           February 02, 2012
• Bajaj Auto unveiled its new Pulsar 200 NS           January 31, 2012
• All new Bajaj Pulsar 200NS unveiled in India, to be launched in April 2012           January 31, 2012
• Bajaj Auto registers a rise in exports and increase in revenue           January 21, 2012
• Profits of Hero MotoCorp and Bajaj increase in Oct-Dec 2011           January 20, 2012
• Bajaj Auto introduced RE60 – The perfect replacement for the auto-rickshaw           January 18, 2012
• Small cars dominate the Indian automobile market           January 14, 2012
• Auto Expo 2012: Images of Bajaj RE60, Bajaj RE60-A Pseudo Car           January 07, 2012
• Bajaj presents RE60, the pseudo-car           January 04, 2012
• Bajaj RE60 Vs Tata Nano Vs Maruti 800           January 04, 2012
• Bajaj launches its highly anticipated 4-wheeler Bajaj RE60           January 03, 2012
• Auto Expo 2012: Bajaj Auto to introduce first KTM bike in India           January 02, 2012
• RE60, the Ultra Low Cost passenger car by Bajaj           January 02, 2012