Bajaj Auto plans to enhance presence in 125 CC segment
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The country’s second largest two-wheeler maker Bajaj Auto is planning to boost their presence in the 125 CC bike segment with adding a number of new bikes in their India portfolio. The company on Monday launched all new Discover 125 Sports Tourer in Ahmedabad.
Speaking to the reporters on the occasion, Mr. K Srinivas, Bajaj's motorcycle business president, said, "More and more customers are shifting to 125cc bikes, in which Bajaj enjoys a market share of 40 percent. We want to dominate in this segment and take our share to 50 per cent." He added, "With this new launch we are looking at double digit growth over the base volume."
In June 2012, the company managed to sell a total of 1.2 lakh units of their Discover range of vehicles including 110CC, 125CC and 150 CC.
Last financial year, the growth of B segment bikes stood at 38 percent as compared to the overall motorcycle industry growth was mere 12 percent. The 100CC bike segment, which is the biggest contributor in the motorcycle sales, witnessed a market share declined to 66 percent as compared to 72 percent 2 year back.
Blessed with Baja's 'DTS-i Twin Spark' technology, the new Bajaj Discover 125 Sports Tourer carries a price tag of Rs 55,391 (ex-showroom Gujarat).
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