After Honda, Hyundai too mulling over pulling the plug off its best-selling Accent Sedan
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
It seems like Hyundai and Honda are pulling the plugs off their once-bread-and-butter models to keep up with the changing dynamics of the Indian auto market. Recently, the news about Honda Civic being pulled off from the market has been doing rounds since Honda Siel has completely terminated the import of Completely Knocked Down (CKD) kits of the model. It is expected that very soon the model will go extinct with official announcement from the company, just round the corner. Even before the Honda news could fade out, speculations have already started that Hyundai might be possibly planning to withdraw its best selling Accent.
The South Korean automotive giant entered the Indian domain back in 1999 with its hatchback, Santro and sedan, Accent. Both these models managed to pose some serious competition to car makers like Maruti Suzuki by taking on Zen and Esteem. The different variants of Accent have been highly successful in the country squaring off against Honda City.
Accent continues to bring in decent sales for the car maker even now, especially with its CRDi variant generating volumes for the brand. Hyundai Accent had entered the market just like a fresh breeze, boasting of a never-before breathtaking style against the conventional boring styling found on cars in Indian market, back then. The major Unique Selling Point (USP) of the car was that it offered space as large as Honda City, in a price, which was just above Maruti Suzuki Esteem.
However, the ascent of Accent was curbed when the car maker launched the up-scaled version of the sedan, Hyundai Verna in the second half of 2006. The car, which was sold alongside the Accent received a good response from the Indian buyers and the company discontinued the high-end variants of Accent to keep the older model within the C-Segment. Later on, the CRDi variant too was shelved by the South Korean car manufacturer to avoid it from gnawing on the sales of the Verna. This took its toll on the sales of the older model, however it managed to sell 11,000 units in 2011, which is commendable considering the car has become quite outdated and has no diesel variant.
It seems that the growing competition in the market in the form of new C-segment sedans like DZire etc. and the ever-rising price of petrol has made the road even more tough for the veteran model. With only 200 units sold in June 2012, Hyundai is now forced to pulled the plug off the sedan just like Honda did for its Civic. Nevertheless, Hyundai Accent will always be remembered as one of the few models that had the potential to establish their parent brands in the country.
Comments on this article
- Petrol prices in India increased by Rs. 2 per litre
- Honda Amaze: The brand makeover model for Honda India
- Maruti Suzuki introduces CNG variant of Ertiga for Rs. 6.5 lakh
- General Motors eyes North East as next potential market
- Tata Indigo eCS facelift to be unveiled soon in India
- 2013 Tata Nano facelift to enter Indian market this month
- New Mercedes-Benz E-Class launch in June 2013
- A look of Mahindra Verito Vibe's competition in India
14 June 2013, 11:18 IST by CarTrade Editorial Team
Datsun, the completely owned brand of Japanese auto maker Nissan, will be soon launching its new entry level hatchback in the Indian market. Reportedly, the company is all set to make its...
13 June 2013, 11:01 IST by Roger DSouza
The largest utility vehicle manufacturer in India, Mahindra & Mahindra has been making plans to gain a bigger chunk of the fast growing Sports Utility Vehicle (SUV) segment in the market. In...
11 June 2013, 11:48 IST by Roger DSouza
Hironori Kanayama was appointed as Chief Executive Officer (CEO) of Honda Cars India Limited (HCIL) in April, 2012. Under his direction the Indian subsidiary of the Japanese car maker has seen...
12 June 2013, 12:26 IST by CarTrade Editorial Team
Skoda, the completely owned division of German auto Group Volkswagen, seems to be preparing for the launch of a reworked model of Octavia. Interestingly, the latest generation model of Octavia has...
Under: Skoda Octavia
Maruti Suzuki introduces VXi trim in Alto 800
Maruti Suzuki India Limited, the country’s largest passenger car maker, has added a new variant in the line up of Alto 800, named VXi. With a price tag of Rs 3.13 lakh (ex-showroom, Delhi),
Ford sees India as its hub for Asia-Pacific region
Ford Motor Company, the well appreciated American auto maker, seems to be preparing for transforming India into its hub in the Asian region. Considering the fact that the Indian auto market is
BMW India showcases the potential of its X Range SUVs
BMW India, the completely owned domestic arm of German luxury car maker, recently organised an xDrive driving programme at the DLF Emporio Mall, Delhi. At the event, the auto maker emphasised on
Hyundai organising live screening of 2013 ICC Champions Trophy matches
Hyundai Motors India Limited, the country's largest exporter and second largest passenger car maker, is known to keep domestic audience engaged with its brand awareness initiatives. The South
Demand for premium hatchbacks dipped, Hyundai i20 remained unscathed
In the dwindling conditions of the Indian auto market, the premium hatchbacks have failed to pull the attention of masses in the month of May 2013. Reportedly, the hatchback segment, which was
Exports of Hyundai India increased by 4.6 per cent
Hyundai Motor India Ltd, India's largest passenger car exporter, has marked a growth of 4.6 per cent in its exports during the period of May 2013 with 24,754 units. In the domestic auto
Hyundai India to reveal four new cars for different segments
2013 has been a slow year for Hyundai India so far, as its sales plunged in the first quarter. The company has been away from the limelight recently, as information about the Honda Amaze, Maruti
2013 Hyundai i10 to be fitted with a diesel engine
Hyundai Motor India Limited, the country's second largest passenger car maker, is believed to be working on its next generation i10 that would be placed between the current i10 and i20