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Transformation of Ford brand image in India through Figo

Transformation of Ford brand image in India through Figo

07 May 2013, 09:55 IST by CarTrade Editorial Team
Hatchback Figo has successfully changed the perception of Indian buyers towards American auto maker Ford. Before its inception in 2010, other cars in India were the Ford Escort, Fusion and Ikon....
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Ford's new ad featuring barely clad women leave Indians agonised

01 April 2013, 12:04 IST by CarTrade Editorial Team
Ford India Private Limited, a wholly owned subsidiary of American car maker Ford Motor Company, has been chided by the entire automobile industry and press media, for its latest offensive ad...
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Start-stop button and vehicle tracking system on Ford Figo for just Rs. 30,000

Start-stop button and vehicle tracking system on Ford Figo for just Rs. 30,000

19 March 2013, 10:50 IST by CarTrade Editorial Team
Ford India has enhanced the value of its best selling Figo hatchback by offering certain new features in it. A retrofitted Start-Stop button, along with a Security System can now be installed on...
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Ford Figo Celebration Edition launched in India

Ford Figo Celebration Edition launched in India

04 March 2013, 17:52 IST by CarTrade Editorial Team
Ford India, the domestic arm of American auto maker, has introduced an all new Figo Celebration edition in the Indian auto market. With the launch of the new model, the car maker is celebrating...
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Ford India to launch Figo Celebration Edition on March 4

Ford India to launch Figo Celebration Edition on March 4

01 March 2013, 11:48 IST by CarTrade Editorial Team
Ford India, the well known American auto maker, has officially announced to launch the refreshed version of its much appreciated Figo hatchback in the Indian auto market on March 4, 2013. Named as...
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Ford India to commence sale till midnight on December 5, 2012; touted as 'The best day ever to buy a Ford'

Ford India to commence sale till midnight on December 5, 2012; touted as 'The best day ever to buy a Ford'

04 December 2012, 12:16 IST by CarTrade Editorial Team
Ford India Private Limited (FIPL), a wholly owned subsidiary of American auto major Ford Motor Co., has announced a highly unconventional marketing stunt of holding a midnight sale on December 5,...
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Record Exports combined with steady domestic demand takes Ford India's sales figure to 10,155 units in November

Record Exports combined with steady domestic demand takes Ford India's sales figure to 10,155 units in November

04 December 2012, 10:24 IST by CarTrade Editorial Team
Ford India, owing to unprecedented exports and steady domestic demand during the festive season, achieved a domestic wholesale and export figure of 10,155 units in November 2012. Despite a large...
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Ford India launches the country's first ever 'Quick Lane Service centre' christened as Metro Ford in Bangalore on October 29, 2012

Ford India launches the country's first ever 'Quick Lane Service centre' christened as Metro Ford in Bangalore on October 29, 2012

31 October 2012, 11:19 IST by CarTrade Editorial Team
Ford India Private Limited (FIPL), a subsidiary of the American auto giant Ford Motor Company, introduced its first Quick Lane service facility in the country at Metro Ford in Yeshwantpur,...
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President and CEO of Ford India - Michael Boneham to hang up his boots by December 2012; Joginder Singh declared as his replacement

President and CEO of Ford India - Michael Boneham to hang up his boots by December 2012; Joginder Singh declared as his replacement

27 October 2012, 10:55 IST by CarTrade Editorial Team
Ford India Private Limited (FIPL), a subsidiary of the American automotive giant Ford Motor Co, is set for a major change in its top management with the retirement of Michael Boneham.After...
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Ford India eyes growth in Indian market; future seems bright with facelifted Figo's launch

Ford India eyes growth in Indian market; future seems bright with facelifted Figo's launch

20 October 2012, 10:59 IST by CarTrade Editorial Team
Ford India Private Limited (FIPL), the wholly owned subsidiary of the American auto major Ford Motor Company, seems to be upbeat with the recent sales and believes that the slackening car sales...
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Festive launch of the new and peppy Figo, a master stroke by Ford

Festive launch of the new and peppy Figo, a master stroke by Ford

17 October 2012, 11:16 IST by CarTrade Editorial Team
 Ford India Private Limited (FIPL), the completely owned subsidiary of the Ford Motor Company, rolled out its popular Figo hatchback in a refreshed avatar, dedicated at the domestic...
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Ford Figo Facelift version to be launched today

Ford Figo Facelift version to be launched today

15 October 2012, 11:46 IST by CarTrade Editorial Team
Auto companies, which have not been able to do well this year owing to the steep hike in fuel prices, are adopting various strategies and coming up with new and rehash models this festive season...
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Ford Figo celebrates 2,00,000 proud owners by giving huge discounts

Ford Figo celebrates 2,00,000 proud owners by giving huge discounts

09 October 2012, 22:30 IST by CarTrade Editorial Team
With the festive season round the corner and every auto maker trying to lure buyers by giving freebies, Ford Figo too is giving discounts this time, but for a different reason. The 2,00,000th Figo...
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Ford Motor India plans to outpace competitors with new models in entry-level small car segment

Ford Motor India plans to outpace competitors with new models in entry-level small car segment

03 October 2012, 10:37 IST by CarTrade Editorial Team
Ford Motor, the American auto maker, is looking ahead to implement a multi pronged strategy for the compact car segment of the Indian auto industry, under which the company is expected to roll in...
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The all new Ford Figo captured during testing, anticipated to be launched this festive season

The all new Ford Figo captured during testing, anticipated to be launched this festive season

24 September 2012, 12:13 IST by CarTrade Editorial Team
With automakers gearing up for the festive season either by launching a new model or a rejuvenated version of their existing portfolio in the Indian auto market, Ford India has emerged as another...
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Ford Motors plans to play bullish, comes up with new plans for development

Ford Motors plans to play bullish, comes up with new plans for development

18 September 2012, 10:50 IST by CarTrade Editorial Team
Ford Motors, the American auto giant, seems set to expand its brand presence all around the globe as the company has announced its intentions to establish nine new manufacturing facilities in Asia...
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Ford keeps India strategy unchanged

Ford keeps India strategy unchanged

14 September 2012, 12:07 IST by CarTrade Editorial Team
The Indian unit of the US based leading car maker Ford Motors has said that the company will stick to the current strategy despite the ongoing low sales momentum. The company will carry forward...
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Ford India breaks the auto recall records in India, the number of pull back cars exceeds its annual sales

Ford India breaks the auto recall records in India, the number of pull back cars exceeds its annual sales

14 August 2012, 11:49 IST by CarTrade Editorial Team
In what could be the biggest recall ever in the history of Indian automotive industry, Ford India announced a recall of 1.28 units of its bestseller Figo hatchback and the Classic sedan on the...
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Ford India inaugurates new dealership in Kerala, perks up for the festive season

Ford India inaugurates new dealership in Kerala, perks up for the festive season

13 August 2012, 11:50 IST by CarTrade Editorial Team
Ahead of the most popular festival Onam, celebrated in Kerala, Ford India has announced the opening of a new showroom in the state. The sales and service outlet, Kairali Ford is aptly located one...
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Ford Figo: The Blue Oval’s magic bean

Ford Figo: The Blue Oval’s magic bean

14 July 2012, 13:16 IST by CarTrade Editorial Team
In the classic fairytale Jack and the Beanstalk, Jack’s magic bean turns his world around. In the case of the Blue Oval, the Figo changed its status from an interesting niche player to a...
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Ford plans to launch next-generation Figo in Brazil by 2012; to sparkle at Indian shores in 2014

Ford plans to launch next-generation Figo in Brazil by 2012; to sparkle at Indian shores in 2014

04 July 2012, 11:45 IST by CarTrade Editorial Team
Despite of the fact that Ford Figo has been launched several years ago in the Indian auto market, it is still reaping decent profits for the maker. Even though Figo is doing fairly good, the...
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Customer shift towards diesel vehicles affects sales of Ford, GM, VW

23 June 2012, 01:11 IST by CarTrade Editorial Team
The Indian subsidiaries of three foreign auto makers, namely Volkswagen, Ford and General Motors (GM), witnessed a fall in their volumes. All the three giants tried to take over the positions of...
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Facelifted Ford Figo spotted doing test runs near Chennai once again

Facelifted Ford Figo spotted doing test runs near Chennai once again

22 June 2012, 11:40 IST by CarTrade Editorial Team
A test mule of the Ford Figo facelift has been spotted in yellow body colour once again in Chennai. By the look of the model, this car will look more aggressive and have raked-back headlights with...
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Hi-tech features becomes standard in entry-level cars

01 May 2012, 11:52 IST by CarTrade Editorial Team
The incorporation of advanced technology was found in only high-end cars, unlike features like voice recognition and navigation options are now introduced within the entry-level cars. Ford Figo,...
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Ford India celebrates Figo’s second birthday, launches exciting 360 degree campaign

10 March 2012, 11:37 IST by Vikas Yogi
One of India’s most popular hatchbacks – Ford Figo – is celebrating its second birthday in the Indian market with sales crossing over 1.5 lakh units mark. The car was launched in...
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