45 new Ford dealerships in India to provide EcoSport the perfect launch platform
Subscribe to NewsletterPlease fill your name and email ID to get our daily auto news mailer.
On 16th February 2012, Ford India launched a total of 45 new dealerships at 35 locations in India. The American car maker now has 230 outlets based in 123 cities of the country, which enables it to reach out to customers based across the length and breadth of the country.
Ford has built 20 3S facilities (Showroom, Sales and Service), 11 sales centres and 14 service workshops, bringing the total to 45 outlets. The new Brand@Retail centres by Ford have been constructed in accordance with the global norms followed by the company. Presently, the manufacturer has 40 per cent of its outlets based in Tier I and Tier II cities of India, in order to cater to the increasing demand for Ford cars in these regions.
Talking about this expansion in sales and service network, Anurag Mehrotra, Vice President, Marketing, Ford India, commented, “Today, Ford dealerships are located across the length and breadth of India and offer world-class after sales service plans at a competitive cost. As we broaden our portfolio, we are committed to growing closer to customers through our sales and service network to create delightful experiences.”
Micheal Boneham, President and Managing Director, Ford India, also quipped, “Ford has started 2012 with a new promise and is committed to going further to enrich the lives of customers across India. Adding to our commitment of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world-class service initiatives.”
In northern India, Ford has opened new outlets in New Delhi, Noida, Rohtak, Sonepat, Panipat, Kanpur, Lucknow, Bareilly, Gorakhpur, Alwar and Bikaner. Rourkela, Agartala and Kolkata are the locations of its new centres in the East, whereas Bangalore, Chennai, Cochin, Coimbatore, Gulbarga, Hyderabad, Belgaum, Thanjavur and Tirupur are home to new Ford outlets in the South. In West India, Mumbai, Navi Mumbai, Goa, Jabalpur, Indore, Sagar, Solapur, Bhillai and Jamnagar were chosen as the sites for new Ford outlets.
The American automotive giant already has Quick Service at 90 outlets in India, under which it carries out routine service in less than one and a half hours. It also has 10 Mobile Service vans in the country for conducting minor repairs as well as routine tuning of vehicles.
Ford India has taken several steps, including the increase in number of dealers, since it announced its plans to roll out EcoSport, Sports Utility Vehicle (SUV), in the country. This improved dealership network will help in selling larger number of the new SUV in the domestic market. The manufacturer had earlier adopted the same strategy in 2010, when it was about to launch Figo. Exactly two years ago on 16th February 2010, the car maker opened the doors of 28 dealerships, which had eventually proven crucial for the success of its hatchback.
Comments on this article
Post a comment on this article
ford ecosports urban model car is very good lookingMarch 03, 2012 by Rajesh
- Ford EcoSport bookings begin in June, safety features highlighted in media
- Ford EcoSport bookings to start in June 2013
- Ford to develop new models keeping in mind the Indian Market
- Free Emergency Assistance technology in the India-spec Ford EcoSport
- Ford EcoSport to lock horns with compact SUVs with multiple powertrains
- Ford EcoSport to pump Ford's sales in the Indian auto market
- Ford EcoSport to incorporate cutting edge Emergency Assistance system
- Ford EcoSport to challenge Renault Dusterís domination in India
- Transformation of Ford brand image in India through Figo
- Variants and features of India-spec Ford EcoSport leaked
- Ford Indiaís exports up by 38 per cent and, domestic sales down in April
- A difficult choice: Maruti Swift DZire, Honda Amaze or Ford Classic
- Work on Fordís Sanand facility on schedule, as is EcoSport launch
- Ford EcoSport unveiled in Hyderabad and Ahmedabad
- Ford and General Motors collaborate to develop advanced automatic gearboxes